Cannes Lions is going on at the moment. The stuff I like the most are exclusively the Cyber Lions, awarded to the interactive/digital stuff, I haven’t even checked print for the usual overload of visual puns and image play, the print I like, functional and clean advertising seldom wins in France. What I miss is [...]
Next in line are the agencies. Quite a disappointing year with few agencies doing anything really cool, they seemed to be busy discussing to be or not to believe in digital. The question feels irrelevant right now when they can’t even do inspiring advertising.
But, drum machine loop, agency of the year:
1. Droga5. Couldn’t do anything [...]
In my rather irrational rant the other day about Nokia’s latest campaign’s lack of a mesmerising story I didn’t really point out why they failed. David Polinchock at Experience Manifesto writes:
It’s not about the technology; it’s about the story you tell. As long as you are true to who you are and what you stand [...]
I have a teacher in PR who really opened up the world of storytelling for me. I’ve been in contact with it before through rhetoric but I never seen it systematically applied to communications before. Advertising has a lot to learn from the PR field in this matter and it’s quite an efficient tool of [...]
If it is true, that Fallon’s new ad (released on Monday) for Orange will show a “release thousands of animal-shaped orange balloons that swell into the air and through the crowds”, then they’re officially over. They’re doing a trademark Fallon ad. They’re repeating themselves, pushing the theory of overwhelming-means-perfection and killing originality.
Haven’t seen the ad [...]