Last week I handed in two assignments in subjects that both are major parts of my degree; one in a course called Advertising Effectiveness & Interpretation and one in International Advertising. Both of the assignments were concerned with target audiences, segmentation techniques and how the target audience differ from the target market. The theory I [...]
The Economist is an extremely strong brand, famous for its content, integrity but also for its ingenious advertising. As a publication, they’re funded by advertising revenue and are amongst the first ones to suffer when people buy less advertising space. They’ve done this presentation to prove that advertising in magazines in recessions is the best [...]
Some friends of mine writes a MP3 blog called Discobelle, not too long ago (I don’t know if they do it still) they used to refer to a HQ where the tunes were picked and where a lot of exciting stuff was going on. I remembered that I reacted to this because I knew that [...]
(DRAWERs) by Makoto Yamaguchi
If the creative industry in London wasn’t hard enough to get into, some suits went and fucked the economy up. Now, the few doors that a boom held open are closed and it comes down to persistance and hard work more than ever to get a foot in. When that foot is [...]