Campaign of the year.
This year introduced me to German writers Hesse, Mann, Sebald (worked and lived in England) and Nietzsche. The more literature I read, the less impressed I get, and the less confident I get that I can do something alike. It’s the same thing with advertising, the more I study and practice, the [...]
I can’t afford going but Good Ideas Salon in London has a really interesting mix of speakers. I really want to listen to Jeremy Ettinghausen, Director of Digital at Penguin who has done amazing stuff with the book brand. A traditional publishing house that has put itself in the forefront of digital marketing and has [...]
I mentioned Google Earth as a way to advertise that wasn’t possible 5 years ago in a previous post about Future Lions. My favourite most recent examples shows innovative ways to use it as a tool. The first way is more advanced than the other, still with a simple, effective idea whilst the others shows [...]