Cannes Lions is going on at the moment. The stuff I like the most are exclusively the Cyber Lions, awarded to the interactive/digital stuff, I haven’t even checked print for the usual overload of visual puns and image play, the print I like, functional and clean advertising seldom wins in France. What I miss is [...]
Held a lecture for the first years of my education this morning. I think it went very well, my goal was to educate them about the roles of creatives, planners and to some extent account managers and to make it clear for them what a tough industry it is to get into. I presented the [...]
Advertisers’ skills are mainly that they’re creative and that they have consumer insight. Companies turn to them for creative solutions to consumer problems. Advertisers comes up with ideas on how to reach a target audience in an effective way and with this sell more products for the client.
If advertisers then are creative and have consumer [...]
Almost all advertising that is done for products that are dangerous for the environment or that are non sustainable, focuses on promoting there sustainability. Car advertisers are leaders in this segment and every ad makes it sound like you’re making the air cleaner with their engine. Honda does it well when acknowledging the problem, not [...]
The ELM model divides up messages of persuasion in two categories, the central route and the peripheral route. The central route offers argumentation, proof and in many cases copy and is used when you have the person’s attention. If you don’t have the person’s attention, use the peripheral route, where you offer eye catching and [...]
[Insert any random Youtube clip with 3 million views, preferably Chocoloate Rain or Tea Partay, or a link to Stuff White People Like]
The term viral advertising was created, or spoken for the first time, somewhere when ads started to get over a million views on Youtube. What it means is unclear, but I guess that [...]
Jim Morris on Advertising for Peanuts writes:
The difference between good to great ad agencies and mediocre to bad ones is not necessarily the level of creative talent. It is more likely to be that agency’s ability to guide, direct, explain, consult, push and sell to clients. This in turn is predicated on developing a certain [...]