Good ol’ PSFK still delivers and I really like this video, even though I’m tired of the planningspheres obsession with the constant definition of things, like the post a day we saw for the last two years of what social media means. I know the importance of understanding what we have to be able to bring things forward, but the constant linguistic defining and word twisting of every damn particle of this industry seems more like a way for planners to keep their Twitter streams interesting than actually changing stuff.
This video features some great planners, including ex Anomaly Jonathan Isaac and Anomaly’s Director of Innovation, Natasha Jabukowski, talking about creativity and intuition in planning. In my constant struggle of trying to walk forward on my hybrid path in creative marketing, the creative delivery is the only thing offers stable ground. I really like the general dissing of logic here, stop obsessing with it. I think building rational and logical arguments is a skill you can learn, study some Aristotle, copy the structure of some great presentations you’ve seen, and spend time on practicing lateral thinking and the development of emotional arguments.
Domenico Vitale founder of People Ideas & Culture says (4.47):
“It’s OK to be messy, it’s OK to evolve your thinking every 5 minutes. When you’re young, you’re trying to prove yourself by trying to be right. The best way to prove yourself is by being wrong as it creates the best ideas. I’ve never seen anything in science, in the creation of art that wasn’t a journey or an evolution. The journey is not logical, it’s not linear, it’s messy, really messy.”
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