We won Young Lions in the UK. It’s a competition for creatives under 28 in the UK’s advertising industry and the winners get to go to Cannes and compete in the global Young Lions competition as UK representatives. The brief was to communicate that Centrepoint, a charity for young homeless people, sells virtual gifts i.e. you can buy a meal or a bed for the night for a young homeless person in the name of somebody else. They wanted to create something for their Christmas drive that could last longer than that. We won the Cyber category with this entry:
Please view in full screen for a full, fantastic, immersive experience. In other words, it looks a bit weird in that little player.
We were also one of five finalists in the print category but didn’t make it all the way there. Any feedback on the film is much appreciated and I’ll keep you posted on how it goes in Cannes.
6 Comments
Can we get a peak of the print work you did?
I think it’s a fantastic idea. One of the rare occasions that you see digital and its potential seamlessly integrated with advertising. Congratulations and good luck with the competition.
Thanks Phil, that means a lot. Tom, send me an email at amalmros(a)anomaly.com and I’ll send it to you.
I’m going to do a post about it on the agency blog. I’ll send you the link when I do. Should be later this week/early next week.
Here you go chap, have a look. http://www.chemistry.ie/blog/2010/05/a-young-lion-roars/
Thanks for the post Phil!