Alfred Malmros

This is the first piece of work to come out of Anomaly London since I joined almost 7 months ago that I’ve been involved with. I had nothing to do with the brilliant copy nor the selection of photographers, I’ve mainly been working on the digital side of the campaign but I must say I’m quite proud of it all. Adland seems to be fucked off with it, but as soon as you look at what the target audience thinks about it (on Twitter, Facebook et al), it has spurred the same reactions and inspiration as Diesel’s famous advertising in the early nineties. It’s a campaign built on cultural relevance and insight. I haven’t seen such a discussed campaign in years, but then again, I don’t often Google around after reactions to advertising.