I love everything about Halo 3’s ads. It’s amongst the best campaigns of the 00’s. Apart from the videos themselves being immaculately executed (THE MUSIC!), with insights and respect for gaming culture, the media placement is a-w-e-s-o-m-e. They know that their audience doesn’t watch TV between 8 and 9 pm, they live online. So place the ads there, properly on gaming websites such as IGN and Gamespot. And every view of the film will be relevant. The future of TV is placement, the video medium is still fit to do the job of storytelling, but TV isn’t. Release the ads on DVD’s to be rented for free on Blockbusters, screen them on city walls, locations only released to a relevant audience or if it’s good enough, sell it on iTunes.
This is all very old media planning/thinking, sorry about that, it’s just that this video was so awesome.
One Comment
The music is very Zimmer-like. I’m thinking Gladiator.
A good spot.