Holidays are over, it was a bit rainy, mostly sunny and relaxing enough. Expect this blog to turn into something else, something of more substantial value and something that offers a viewpoint. It will mainly look at thing from a perspective of relevance, getting some distance from communications and London, the thing that has struck me is that little means of selling or communicating bears any relevance to anyone. The question why would anyone care is as crucial as ever, but does anyone ask it? Digital or interactive agencies makes things relevant to themselves, traditional agencies makes stuff relevant to the client, but who does anything relevant to the consumer?
Also, an update on why Noma is relevant, why Loire wines are relevant, why Future Lions could be relevant, why Stoke Newington is relevant and why drinking 3 cappucinos before 9 am is really bad for the rest of the day.