I don’t know how many readers I lost yesterday with my pointless rant about vodka advertising.I assure you that I don’t expect anything less from liqour brands or from advertising either for that matter. But I thought I’d make it up to you today with another endorsement/model/collaboration that actually makes a lot of sense. It’s actor Ciro Petrone from brilliant Gomorra who has dressed up in A.P.C clothes for their SS09 collection. And yes of course there’s behind the scenes material.