Monthly Archives: August 2009

the alfred malmros randomly

2009/08/25 – 11:58 am

I have a couple of blogs, one food blog in Swedish that I’ve had for a few years, I stopped writing on it almost a year ago as inspiration was dying, but still I get visitors everyday that comes back to see if I’ve updated or not. I really want to write a RSS reader [...]

By Alfred Malmros | Posted in thoughts | Comments (0)

Tone of Voice Online

2009/08/21 – 1:13 pm

One thing that has struck me recently (despite my digital fatigue) is, that when brands famously converse with their target audiences online, how do they speak well? No, it hasn’t struck me that they need a tone of voice, or that this tone of voice has to be translated from general brand communications, but how [...]

By Alfred Malmros | Posted in advertising, branding, thoughts | Comments (1)