90% of all TV ads I love are basically ads involving sports. I think that to justify it as a medium other then because ot its reach you have to use it in a way that would be impossible with something different. And many of Nike’s ads, some Adidas ads and now this, really shows [...]
Oh, almost forgot. I’m on Easter break right now for a month, but I see more work than ever on my horizon. I had a month off last summer, 2 weeks over Christmas. This summer I will have to have some time off, just a month or two. Remind me of it.
I guess it’s about time that I wrote something. But after someone made a promise on Twitter to never blog anything that he didn’t believe would be linked to, the pressure to write something original has consumed the will to blog. That and the fact that I slept for about 7 hours all last week [...]
It’s 5.30 am and I’m almost done with the assignment due in at noon. After experimenting with powernaps, finding a new technique that really worked for me called the caffeine nap where you drink a cup of coffee, sleep for 15 minutes and wake up just in time for the caffeine to kick in, I [...]
I did almost laugh at parts of this, hearing when they try to rationalise one of the worst ads of the year, and the singer’s scripted effort to describe the brand values of Diet Coke and how she can relate to them. Watch it, it’s absolutely sad, hilarious and frightening at the same time. But [...]
Have 5 deadlines coming up. Strategic Management, Advertising Effectiveness & Interpretation, Futures & Innovation, International Advertising and between these assignments, I’ll try to get a pencil in the D&AD Student Awards. See you in a bit.
I’m watching Synechdoche, New York written and directed by Charlie Kaufmann. In Adaptation he seemed to have the perfect recipe for writers block, write about screen writers with writing block, or write about writers that are writing about writers. When he so does his debut as a director, it is with a movie about a [...]
Antje Peters Ads, 2008
Found via today and tomorrow. Read my post on David Report about Albam.
After the heavy post yesterday that I don’t dare to read again, here’s a real treat. A great chocolate mousse recipe from Raymond Blanc via The Guardian.
Nicolas Bourriau on altermodernism
Right now we have several assignments in school concerning international marketing and it’s interesting. But what’s more interesting is that the teachers stopped updating their lectures circa 1979 and it’s quite amusing listening to theories about how the world is becoming one target audience with examples like “they play football in Indonesia [...]