Happy New Year from peteski via This Isn’t Happiness.
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Campaign of the year.
This year introduced me to German writers Hesse, Mann, Sebald (worked and lived in England) and Nietzsche. The more literature I read, the less impressed I get, and the less confident I get that I can do something alike. It’s the same thing with advertising, the more I study and practice, the [...]
Next in line are the agencies. Quite a disappointing year with few agencies doing anything really cool, they seemed to be busy discussing to be or not to believe in digital. The question feels irrelevant right now when they can’t even do inspiring advertising.
But, drum machine loop, agency of the year:
1. Droga5. Couldn’t do anything [...]
I can’t afford going but Good Ideas Salon in London has a really interesting mix of speakers. I really want to listen to Jeremy Ettinghausen, Director of Digital at Penguin who has done amazing stuff with the book brand. A traditional publishing house that has put itself in the forefront of digital marketing and has [...]
Finding some peace, some time away from school and London I realise quickly how much I think about the future. A recent debate over at PSFK and Ypulse about what young graduates should do when they find themselves looking for work in a recession has brought up some interesting points. A writer at Ypulse argues [...]
BBH woke me up on my first morning in Sweden. They want me back for another interview in the new year. This is by far one of the biggest accomplishments in my life, I’ve worked so hard for it and now, it really, finally feels like it paid off, no matter how the last interview [...]
Talking about agency Christmas cards, this one is from M&C Saatchi, and it doesn’t make me love them, or want to work there. My problem is, that they spent at least £10,000 on producing a video to tell everyone that they have given 400 Christmas gifts to less fortunate children. They spend more money on [...]
I think that an agency’s image is crucial when attracting the right people, and to maintain the loyalty of the people it already attracted. Like I mentioned before, my perception of DDB has completely changed for the better thanks to the way they rejected my application for a graduate scheme and at the same time [...]
I don’t know how the interview with BBH went really, the interviewers, a planner and an engagement planner, were really nice and we talked a lot about ads, which should be to my advantage. But you never know. I don’t think that I could’ve done anything differently which feels good.
Now off for something completely different. [...]