We got shortlisted for the Future Lions award which was great and I don’t think that we deserved to win with our idea, it had a flaw that couldn’t be missed. But, a few quick thoughts going through the winners. And I’m not bitter.
2/5 Winners did not follow the brief when not advertising for global [...]
After discussing ethical dilemmas and idealism with advertising for a week in Paris, a fantastic week with pastis and pinball, I come home to find that a Y&R owned firm has done this poster for Mugabe.
[youtube=http://www.youtube.com/watch?v=Ajm5JTf7jZs]
I studied Rhetoric for a year at the University of Lund and this is the kind of stuff that makes me smile for 3 days.
I have about 100 blogs in my RSS reader. I check them everytime they’re updated and in a daily scan I find perhaps 3 things that I open up in a new tab and read fully. Either because of a headline, a striking picture or because it’s written by someone who I truly enjoy reading. [...]
Advertisers’ skills are mainly that they’re creative and that they have consumer insight. Companies turn to them for creative solutions to consumer problems. Advertisers comes up with ideas on how to reach a target audience in an effective way and with this sell more products for the client.
If advertisers then are creative and have consumer [...]
Almost all advertising that is done for products that are dangerous for the environment or that are non sustainable, focuses on promoting there sustainability. Car advertisers are leaders in this segment and every ad makes it sound like you’re making the air cleaner with their engine. Honda does it well when acknowledging the problem, not [...]
John McCain with a cup of coffee and an ashtray. I think he and the republicans will win.