As promised, here is mine and Benni’s entry to Future Lions. The brief was to advertise for a brand that wasn’t possible 5 years ago. What do you think? Did we manage to do that in an original way? Please comment.
[vimeo 1076498]
[youtube=http://www.youtube.com/watch?v=irDEzQovftM]
Just finished with the Future Lions entry. We worked for the last couple of days with it and it was just today that me and Benni stumbled upon the Biggest Drawing In the World, by fellow Swede Erik Nordenankar. We thought we were original in choosing to work on a Fedex campaign but he was [...]
After almost a week in Berlin, with summer weather, clubbing nights and most importantly, breakfasts. I’m ready for 2 weeks of London with nothing to do. School’s out for summer. I’ll be going home for a month before I begin my internship.
Berlin was fantastic. We visited the DMY fair and some connecting parties but the [...]
Sitting at home on a Saturday night, I have an essay to write. Nothing gets done, I’ve finished reading about a 112 blogs, it feels like I’ve finished the Internet. I Skype a little with my mother, I go through someones pictures on a random social network and I stare at the wall in front [...]
Stag & Dagger was great. Too many things on display though, we managed to visit half of the venues, see a couple of art exhibititions in between and down off license beer on our way to destruction. The Diplo set at Hoxton Bar & Kitchen was amazing. He never lets me down. No likemind coffee [...]
Tomorrow is the Stag & Dagger festival in Shoreditch. Amazing headlining artists, with my old favourite Diplo as the big attraction (at least for me). He had his peak but still delivers raw sets. 100 acts in 6 hours. Hopefully thousands of after parties. And after the parties some hotel lobbies.
The day after, hung over [...]
[youtube=http://www.youtube.com/watch?v=8xRJRuOXNjg]
This looks great, it would’ve been a great commercial for anything but Specsavers. It would’ve been a great ad for practically anything from an aesthetic point of view. But there are a couple of things that strikes me.
1. Get to the point. Waste of time, a long time without mentioning what it’s for. Is this [...]
If it is true, that Fallon’s new ad (released on Monday) for Orange will show a “release thousands of animal-shaped orange balloons that swell into the air and through the crowds”, then they’re officially over. They’re doing a trademark Fallon ad. They’re repeating themselves, pushing the theory of overwhelming-means-perfection and killing originality.
Haven’t seen the ad [...]
The ELM model divides up messages of persuasion in two categories, the central route and the peripheral route. The central route offers argumentation, proof and in many cases copy and is used when you have the person’s attention. If you don’t have the person’s attention, use the peripheral route, where you offer eye catching and [...]
In Sweden. Lost the Young Lions competition to the same solution. Surreal feeling to hear the nomination for the award, to clench your fists and hear your heart bump with excitement and then, some other name is called out. Apparently our idea wasn’t that original, but it’s weird that any of us won, or we [...]