The word I hate the most after branding, must be design which has perhaps the broadest definition in the universe, something created or where form and function has sex or something like that. Paul Isakson writes about what I talked about earlier:
If an ad agency* is to prosper at whatever it is we’ll call it [...]
[Insert any random Youtube clip with 3 million views, preferably Chocoloate Rain or Tea Partay, or a link to Stuff White People Like]
The term viral advertising was created, or spoken for the first time, somewhere when ads started to get over a million views on Youtube. What it means is unclear, but I guess that [...]
On gloomy days, when you hate advertising. You realise that you’ve become a master in avoiding advertising but tries to take a bachelor in making them. You’re in the Heart of Darkness and Kurtz refuses to go back with you, he wants to finish his poster ad for Armani. Then you see stuff like this [...]
At school today we had a very unusual exercise to help us with the brief we’re working on. A crap brief, for a crap company with little room for creativity if you wish to win it (yes, it’s a competition). However, the exercise was pretty interesting. It was based on Systemic Constellations, a psychological [...]
[youtube=http://www.youtube.com/watch?v=H548YEfbO-k]
With the European Championships in football closing in, I’m glad England is not participating. Living in England I don’t ever want to experience a collective big loss. This means, as Creative Review points out that the football ads will be striking the earth madly in the coming months and it has already begun, now at [...]
Genius David McCandless‘ talk on Under the Influence was by far the most effective. He talked, he showed, he conquered. Golden presentation skills. The complete opposite of the other speaks I attended. Not necessarily better, just fundamentally different. His point was that in the future, everything (media X presentation) will be a picture and a [...]
For Swedish readers, or readers that masters our language this is an observation that saddens:
http://hemligamorsan.wordpress.com/2008/04/26/att-sila-mygg-och-svalja-tigrar/
George Parker on Adscam points out the hilarious truth about OGC’s new logo. OGC could be a classical gangsta acronym from Atlanta or LA but apparently it’s for The Office of Government Commerce. Tilt your head to the left (could also be a gang sign or a rap dance) and you will see a man [...]
I mentioned Google Earth as a way to advertise that wasn’t possible 5 years ago in a previous post about Future Lions. My favourite most recent examples shows innovative ways to use it as a tool. The first way is more advanced than the other, still with a simple, effective idea whilst the others shows [...]