Good ol’ PSFK still delivers and I really like this video, even though I’m tired of the planningspheres obsession with the constant definition of things, like the post a day we saw for the last two years of what social media means. I know the importance of understanding what we have to be able to [...]
I have a couple of blogs, one food blog in Swedish that I’ve had for a few years, I stopped writing on it almost a year ago as inspiration was dying, but still I get visitors everyday that comes back to see if I’ve updated or not. I really want to write a RSS reader [...]
One thing that has struck me recently (despite my digital fatigue) is, that when brands famously converse with their target audiences online, how do they speak well? No, it hasn’t struck me that they need a tone of voice, or that this tone of voice has to be translated from general brand communications, but how [...]
Cannes Lions is going on at the moment. The stuff I like the most are exclusively the Cyber Lions, awarded to the interactive/digital stuff, I haven’t even checked print for the usual overload of visual puns and image play, the print I like, functional and clean advertising seldom wins in France. What I miss is [...]
Holidays are over, it was a bit rainy, mostly sunny and relaxing enough. Expect this blog to turn into something else, something of more substantial value and something that offers a viewpoint. It will mainly look at thing from a perspective of relevance, getting some distance from communications and London, the thing that has struck [...]
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Gustav Klimt
I’ve interviewed a couple of famous creative geniuses for my dissertation now, it has been both scary to sit down and direct a conversation but foremost incredibly interesting to listen to these people with a great experience of the industry talk about their view on creativity. What is becoming clear amongst other things that [...]
I did almost laugh at parts of this, hearing when they try to rationalise one of the worst ads of the year, and the singer’s scripted effort to describe the brand values of Diet Coke and how she can relate to them. Watch it, it’s absolutely sad, hilarious and frightening at the same time. But [...]
I’m watching Synechdoche, New York written and directed by Charlie Kaufmann. In Adaptation he seemed to have the perfect recipe for writers block, write about screen writers with writing block, or write about writers that are writing about writers. When he so does his debut as a director, it is with a movie about a [...]
Nicolas Bourriau on altermodernism
Right now we have several assignments in school concerning international marketing and it’s interesting. But what’s more interesting is that the teachers stopped updating their lectures circa 1979 and it’s quite amusing listening to theories about how the world is becoming one target audience with examples like “they play football in Indonesia [...]
The other day I moaned about leaving university and with that a full time excuse to study. After reading Montaigne I’m encouraged in learning on my own, convinced that university is what you make of it, it is a tool to use in a way that is beneficial to me. Post studies I simply must [...]