So a bit of an era has come to an end, moved to England and specifically London two years ago to study advertising at London College of Communication. Today I’m graduating, with a gown, cape and hat, not as an Oxfordman but still as a person who learned quite a lot and definitely came out [...]
I am very proud to have one of these with my name on it, forever. We won a One Show Bronze Pencil in Integrated and a Merit in Print.
Back in Sweden, two years after starting this blog, to give friends and family an opportunity to keep track of my progress, but also to market myself towards the industry. Think I can considered it accomplished. Handed in my dissertation on Thursday and officially done with my education, it went well, good chances of getting [...]
Done by Oscar & Ewan.
Great news when I woke up today. Me and my friends are finalists in The One Show College Competition with our print campaign. We’re the only finalists from the UK and we’ll find out on the 7th of May if we get Merit or even a Pencil. But finalists is rewarding [...]
I have never put up any work on the blog, mostly because I haven’t created something that I’m particularly proud of. But I’m proud of this that I did for YCN Awards together with product designer Mina Karami and copywriter Jeremy Claud. The brief was basically to make men between 15- 30 to consume more [...]
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Gustav Klimt
I’ve interviewed a couple of famous creative geniuses for my dissertation now, it has been both scary to sit down and direct a conversation but foremost incredibly interesting to listen to these people with a great experience of the industry talk about their view on creativity. What is becoming clear amongst other things that [...]
Have 5 deadlines coming up. Strategic Management, Advertising Effectiveness & Interpretation, Futures & Innovation, International Advertising and between these assignments, I’ll try to get a pencil in the D&AD Student Awards. See you in a bit.
Nicolas Bourriau on altermodernism
Right now we have several assignments in school concerning international marketing and it’s interesting. But what’s more interesting is that the teachers stopped updating their lectures circa 1979 and it’s quite amusing listening to theories about how the world is becoming one target audience with examples like “they play football in Indonesia [...]
The other day I moaned about leaving university and with that a full time excuse to study. After reading Montaigne I’m encouraged in learning on my own, convinced that university is what you make of it, it is a tool to use in a way that is beneficial to me. Post studies I simply must [...]
Michel de Montaigne.
In an ongoing discussion with Johan about intellectual capital; what you’re actually selling as an expert; and what the recession will do to evangelists with no proper suggestions of how to turn insights into business solutions, I came across an analogue version of the RSS feed: the reading list. The School of Visual [...]