Good ol’ PSFK still delivers and I really like this video, even though I’m tired of the planningspheres obsession with the constant definition of things, like the post a day we saw for the last two years of what social media means. I know the importance of understanding what we have to be able to [...]
One thing that has struck me recently (despite my digital fatigue) is, that when brands famously converse with their target audiences online, how do they speak well? No, it hasn’t struck me that they need a tone of voice, or that this tone of voice has to be translated from general brand communications, but how [...]
Cannes Lions is going on at the moment. The stuff I like the most are exclusively the Cyber Lions, awarded to the interactive/digital stuff, I haven’t even checked print for the usual overload of visual puns and image play, the print I like, functional and clean advertising seldom wins in France. What I miss is [...]
I did almost laugh at parts of this, hearing when they try to rationalise one of the worst ads of the year, and the singer’s scripted effort to describe the brand values of Diet Coke and how she can relate to them. Watch it, it’s absolutely sad, hilarious and frightening at the same time. But [...]
Nicolas Bourriau on altermodernism
Right now we have several assignments in school concerning international marketing and it’s interesting. But what’s more interesting is that the teachers stopped updating their lectures circa 1979 and it’s quite amusing listening to theories about how the world is becoming one target audience with examples like “they play football in Indonesia [...]
The clip is in Swedish but it wouldn’t make sense even if you knew the language.
If it wasn’t for the fact that I was living in an even greater monarchy than Sweden I would say that this is the greatest reason for living in exile right now. At least I can feel good about not [...]
The Economist is an extremely strong brand, famous for its content, integrity but also for its ingenious advertising. As a publication, they’re funded by advertising revenue and are amongst the first ones to suffer when people buy less advertising space. They’ve done this presentation to prove that advertising in magazines in recessions is the best [...]
This video from Asics really proves how powerful the story is. If you don’t feel that 5 minutes of animated origami sounds attractive it’s basically the founder of Asics and Onitsuka Tiger telling the story of the brands, its origins, their joyful quest for perfection and their approach to shoe making. The brand values are [...]
Campaign of the year.
This year introduced me to German writers Hesse, Mann, Sebald (worked and lived in England) and Nietzsche. The more literature I read, the less impressed I get, and the less confident I get that I can do something alike. It’s the same thing with advertising, the more I study and practice, the [...]