Going to the advertising festival in Cannes on Saturday, staying for a whole 7 nights and even though it looks like it’s going to be mentally busy, let me know if you’re going down there, whoever you are and want to meet up for a drink (i.e buy me a drink). It will be expensive, [...]
Good ol’ PSFK still delivers and I really like this video, even though I’m tired of the planningspheres obsession with the constant definition of things, like the post a day we saw for the last two years of what social media means. I know the importance of understanding what we have to be able to [...]
We’re flying to our New York office on Friday to watch England – USA in the World Cup, will be fantastic to finally meet a lot of people that I’ve e-mailed with for a year now (yes, it’s been a year since I started at Anomaly London now, and how we have grown). Check out [...]
Our latest ad for Sony 3D TV. Any feedback appreciated.
We won Young Lions in the UK. It’s a competition for creatives under 28 in the UK’s advertising industry and the winners get to go to Cannes and compete in the global Young Lions competition as UK representatives. The brief was to communicate that Centrepoint, a charity for young homeless people, sells virtual gifts i.e. [...]
This is the first piece of work to come out of Anomaly London since I joined almost 7 months ago that I’ve been involved with. I had nothing to do with the brilliant copy nor the selection of photographers, I’ve mainly been working on the digital side of the campaign but I must say I’m [...]
I love everything about Halo 3’s ads. It’s amongst the best campaigns of the 00’s. Apart from the videos themselves being immaculately executed (THE MUSIC!), with insights and respect for gaming culture, the media placement is a-w-e-s-o-m-e. They know that their audience doesn’t watch TV between 8 and 9 pm, they live online. So place [...]
One thing that has struck me recently (despite my digital fatigue) is, that when brands famously converse with their target audiences online, how do they speak well? No, it hasn’t struck me that they need a tone of voice, or that this tone of voice has to be translated from general brand communications, but how [...]
Cannes Lions is going on at the moment. The stuff I like the most are exclusively the Cyber Lions, awarded to the interactive/digital stuff, I haven’t even checked print for the usual overload of visual puns and image play, the print I like, functional and clean advertising seldom wins in France. What I miss is [...]
Go here to watch it in HD.
Me and Alex did this for Future Lions, a campaign for National Geographic. Please comment! My last ever student competition entry, feels sentimental and wonderful.