Today’s brilliant Friday guest lecture was held by Mother. An agency that has managed to get rid of their quirky image that got them world known and later forgotten and is now mentioned as pioneers in experiential and entertainment. Apart from a live brief for Lipton they gave us an assignment that they will review [...]
You can follow me even closer now on Soup.io for everything, on Tumblr for inspirational images and on Delicious for the best collection of links the web has to offer.
Back again after a fantastic 3 month internship at LunarBBDO, I will be forever grateful and proud over the things I’ve accomplished. Hopefully we will work together again soon.
The blog has been on a long holiday, not so much for the lack of content but for lack of function. Why do I write it? Do [...]
Just started the summer internship last week efter a well deserved vacation in Sweden. I’ve gone totally 2.0 lately and my third feed has been growing strong. Take a look at my tumblr to find some inspirational material and another example of how great the web is.
Talk to you soon,
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The main concern with digital agencies is that they’re called digital. They’re anxious about their place in advertising and constantly compare themselves to traditional above-the-line agencies. Many of the agencies see their potential and role in communications differently but they seem to have one thing in common; they have the key to the Internet but [...]
We got shortlisted for the Future Lions award which was great and I don’t think that we deserved to win with our idea, it had a flaw that couldn’t be missed. But, a few quick thoughts going through the winners. And I’m not bitter.
2/5 Winners did not follow the brief when not advertising for global [...]
After discussing ethical dilemmas and idealism with advertising for a week in Paris, a fantastic week with pastis and pinball, I come home to find that a Y&R owned firm has done this poster for Mugabe.
[youtube=http://www.youtube.com/watch?v=Ajm5JTf7jZs]
I studied Rhetoric for a year at the University of Lund and this is the kind of stuff that makes me smile for 3 days.
I have about 100 blogs in my RSS reader. I check them everytime they’re updated and in a daily scan I find perhaps 3 things that I open up in a new tab and read fully. Either because of a headline, a striking picture or because it’s written by someone who I truly enjoy reading. [...]
Advertisers’ skills are mainly that they’re creative and that they have consumer insight. Companies turn to them for creative solutions to consumer problems. Advertisers comes up with ideas on how to reach a target audience in an effective way and with this sell more products for the client.
If advertisers then are creative and have consumer [...]